Orchestrate cross-channel content architecture and technical SEO modules to scale organic search and social presence using data-driven trend tracking.

• Orchestrated cross-channel content architecture for AllDoors, driving a 45% aggregate reach increase via platform-specific SEO.
• Engineered a modular content-funnel using automated trend tracking and SEO auditing, reducing production cycles by 20%.
• Audited and optimized paid-organic synergy utilizing Meta Business Suite insights to lower Cost Per Engagement (CPE) by 12%.
• Spearheaded a Brand Voice Documentation project, ensuring 100% consistency across freelance design and copywriting teams.
• Implemented A/B testing frameworks for video hooks, resulting in a 18% improvement in average watch time on Instagram Reels.

Orchestrated cross-channel content architecture and modules to scale B2B/B2C brand presence using data-driven trend tracking and hook testing.

• Orchestrated cross-channel content architecture for 3 B2B/B2C brands, driving a 45% aggregate reach increase via platform-specific SEO.
• Engineered a modular content-funnel using automated trend tracking, reducing production cycles by 20%.
• Audited and optimized paid-organic synergy utilizing Meta Business Suite insights to lower Cost Per Engagement (CPE) by 12%.
• Spearheaded a Brand Voice Documentation project, ensuring 100% consistency across freelance design and copywriting teams.
• Implemented A/B testing frameworks for video hooks, resulting in a 18% improvement in average watch time on Instagram Reels.

Drove organic growth, explore page impressions, and community engagement for a major insurance and fintech platform.

• Quantified organic growth by driving a 35% surge in engagement and converting 15% of new reach into high-intent followers.
• Performed Technical SEO audits on metadata and alt-text, securing a 25% increase in Explore Page impressions.
• Collaborated with Product Designers in Figma to create high-fidelity UI-centric social assets, improving click-through rates (CTR) by 20%.
• Streamlined the Community Management workflow, maintaining an average response time of under 2 hours to boost brand sentiment.

Conceived and executed end-to-end brand campaigns and narrative strategies for high-growth consumer clients.

• Led end-to-end campaigns for WiseCrust Pizza, GROUND//ZERO, and VOID.
• Developed brand philosophies, campaign taglines, and multi-chapter story arcs.
• Created AI-generated imagery and campaign assets aligned to each brand's voice.
• Delivered scroll-stopping concepts rooted in psychology and storytelling.